What's more, Planters Nuts is risking diluting its iconic brand name icon “Mr. Peanut” to introduce almonds and pistachios depending on The truth that most prospects perceive the model as “fewer in good shape” for almonds and pistachios.

The Planters Nuts brand name should drop its efforts to penetrate new markets and re-emphasis its means on the main merchandise: peanuts.

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Gender: Desk 11b reveals that women consume far more snacks and nuts than Guys. Whilst additional Males consume peanuts than Ladies, The share of women who consume peanuts continues to be considerably large (44%). Consequently, focusing on each men and ladies will help Planters capture a far more significant current market share.

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